Category Archives: APOC

APOC has launched its new, redesigned website, with a sharp focus on helping professionals everywhere gain greater access to the solutions they need to do their jobs effectively. The new website has been redesigned from the ground up, offering an enhanced user experience with simplified access to the tools and resources professionals need, including comprehensive product information and documentation, education and training materials, access to APOC’s Contractor ProProgram, and more.

“We know that professionals everywhere rely on APOC products to do their jobs efficiently and effectively, and it’s our mission to make their experience better than ever,” said Sara Jonas, vice president of marketing, ICP Group. “The new APOC website is a reflection of that mission.”

Available on the new website are APOC’s newly rebranded Polyset and RoofSlope products, two crucial additions to the APOC portfolio, offering professionals the highest levels of performance required for reliable, repeatable jobs.

Polyset products are foam adhesives for steep-slope roof tile adhesion and low-slope roofing applications, available in the form of low-pressure one- and two-component SPF in pressurized disposable or refillable packaging. For steep-slope roofs, Polyset adhesives are approved for use in high-wind regions, and for low-slope applications, they are specifically designed to adhere insulation boards, cover boards and single-ply fleece-backed membranes to various substrates.

RoofSlope is an auxiliary sloping compound that provides a quick and easy way to fill in low spots on flat roofs and achieve positive slope to aid in proper drainage. The patented technology provides a durable finish with the ability to match existing roofing compositions. The RoofSlope compound is excellent for new construction as well as retrofit work, minimizing costs associated with fixing slope-to-drain issues.

APOC is a part of the ICP Group. ICP is dedicated to elevating the construction industry with a complete suite of tools that help contractors complete jobs efficiently, effectively, and professionally.To access the new APOC online experience, visit www.APOC.com. For more information about ICP Group, visit www.ICPGroup.com.

The rebranded roofing compound for fixing low spots on flat roofs, APOC® RoofSlope®, reinforces the APOC brand as the one-stop shop to meet any roofing professionals need.

ANDOVER, Mass. – October 24, 2023 – APOC®, a premier brand of roofing and waterproofing products that maximizes productivity, performance and energy efficiency, is adding RoofSlope to its comprehensive portfolio of professional roofing solutions.

The rebranded APOC RoofSlope is an auxiliary sloping compound that provides a quick and easy way to fill in low spots on flat roofs and achieve positive slope to aid in proper drainage. The patented technology provides a durable finish with the ability to match existing roofing compositions. The RoofSlope compound is excellent for new construction as well as retrofit work, minimizing costs associated with fixing slope-to-drain issues.

“Adding RoofSlope to the APOC portfolio made sense, as we continue to grow the brand as a comprehensive home for professional roofing products to suit any contractor need,” said Daniele Martin, Marketing Manager at ICP Group, parent company of APOC. “We are investing in the APOC brand for the long term to better serve roofing and waterproofing contractors and installers.”

The rebranding will have no impact on APOC RoofSlope’s testing data or approvals. All current performance data will remain the same.

For more information, visit www.RoofSlope.com. For more information about APOC products, visit www.APOC.com and www.ICPGroup.com.

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.

The three-tiered loyalty program offers contractor professionals exclusive access to perks, tools and resources to grow their businesses.

ANDOVER, Mass. – Oct. 9, 2023 – APOC® continues to help professional roofing contractors everywhere take their business to new heights with its new Contractor ProProgram, enabling regular purchasers of APOC roofing solutions to unlock exclusive perks, tools and resources.

With three tiers to suit any contractor’s needs, the goal of the program is to provide loyal APOC customers with additional support beyond the brand’s complete portfolio of proven professional roofing solutions. Rewards include redeemable points for purchases, access to newsletter insights, marketing support, lead generation and more.

“We are always working to help our professional contractor customers grow their business, and we launched the APOC Contractor ProProgram in service of that goal,” said Sara Jonas, Vice President, Marketing, ICP Group. “We know that when our customers do better, win more bids and take on more successful projects with APOC professional roofing solutions, it’s a win-win for everyone involved.”

Tiers of the Contractor ProProgram include:

• APOC Registered Contractor. By simply registering for the program, contractors can unlock points for purchases and get access to the exclusive APOC newsletter.
• APOC Gold Certified Contractor. By registering for the program and by becoming an APOC Certified Applicator, contractors gain upgraded points for purchases, newsletter access and a Gold Member plaque.
• APOC Black + Gold Certified Contractor. Registered APOC Certified Contractors who have also met key criteria gain access to all benefits of the previous tiers, plus marketing support, lead generation and a listing on APOC’s website.

“We wanted this program to be accessible to all of our customers, no matter the size of their business,” said Jonas. “We’re committed to helping roofing contractors with their business needs and to helping them make every job a successful one with trusted, high-performance APOC roofing solutions.”

APOC’s comprehensive portfolio includes roof coatings and restoration products, waterproofing products, polyurethane foam roofing adhesives and much more. APOC focuses on bringing top-performing products to market that contribute to long-lasting building systems that offer flexibility and innovation to contractors.

With a focus on quality and innovation, APOC products set a high standard for the building industry. Visit www.apoc.com and www.ICPGroup.com for more information about products created with roofing professionals in mind.

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About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.