APOC’s New Contractor ProProgram Offers Impactful Ways for Roofing Pros to Succeed
The three-tiered loyalty program offers contractor professionals exclusive access to perks, tools and resources to grow their businesses.
ANDOVER, Mass. – Oct. 9, 2023 – APOC® continues to help professional roofing contractors everywhere take their business to new heights with its new Contractor ProProgram, enabling regular purchasers of APOC roofing solutions to unlock exclusive perks, tools and resources.
With three tiers to suit any contractor’s needs, the goal of the program is to provide loyal APOC customers with additional support beyond the brand’s complete portfolio of proven professional roofing solutions. Rewards include redeemable points for purchases, access to newsletter insights, marketing support, lead generation and more.
“We are always working to help our professional contractor customers grow their business, and we launched the APOC Contractor ProProgram in service of that goal,” said Sara Jonas, Vice President, Marketing, ICP Group. “We know that when our customers do better, win more bids and take on more successful projects with APOC professional roofing solutions, it’s a win-win for everyone involved.”
Tiers of the Contractor ProProgram include:
• APOC Registered Contractor. By simply registering for the program, contractors can unlock points for purchases and get access to the exclusive APOC newsletter.
• APOC Gold Certified Contractor. By registering for the program and by becoming an APOC Certified Applicator, contractors gain upgraded points for purchases, newsletter access and a Gold Member plaque.
• APOC Black + Gold Certified Contractor. Registered APOC Certified Contractors who have also met key criteria gain access to all benefits of the previous tiers, plus marketing support, lead generation and a listing on APOC’s website.
“We wanted this program to be accessible to all of our customers, no matter the size of their business,” said Jonas. “We’re committed to helping roofing contractors with their business needs and to helping them make every job a successful one with trusted, high-performance APOC roofing solutions.”
APOC’s comprehensive portfolio includes roof coatings and restoration products, waterproofing products, polyurethane foam roofing adhesives and much more. APOC focuses on bringing top-performing products to market that contribute to long-lasting building systems that offer flexibility and innovation to contractors.
With a focus on quality and innovation, APOC products set a high standard for the building industry. Visit www.apoc.com and www.ICPGroup.com for more information about products created with roofing professionals in mind.
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About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.
ICP is a portfolio company of Audax Private Equity.