ICP Adds RoofSlope® to APOC® Portfolio
The rebranded roofing compound for fixing low spots on flat roofs, APOC® RoofSlope®, reinforces the APOC brand as the one-stop shop to meet any roofing professionals need.
ANDOVER, Mass. – October 24, 2023 – APOC®, a premier brand of roofing and waterproofing products that maximizes productivity, performance and energy efficiency, is adding RoofSlope to its comprehensive portfolio of professional roofing solutions.
The rebranded APOC RoofSlope is an auxiliary sloping compound that provides a quick and easy way to fill in low spots on flat roofs and achieve positive slope to aid in proper drainage. The patented technology provides a durable finish with the ability to match existing roofing compositions. The RoofSlope compound is excellent for new construction as well as retrofit work, minimizing costs associated with fixing slope-to-drain issues.
“Adding RoofSlope to the APOC portfolio made sense, as we continue to grow the brand as a comprehensive home for professional roofing products to suit any contractor need,” said Daniele Martin, Marketing Manager at ICP Group, parent company of APOC. “We are investing in the APOC brand for the long term to better serve roofing and waterproofing contractors and installers.”
The rebranding will have no impact on APOC RoofSlope’s testing data or approvals. All current performance data will remain the same.
For more information, visit www.RoofSlope.com. For more information about APOC products, visit www.APOC.com and www.ICPGroup.com.
###
About ICP
Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.
ICP is a portfolio company of Audax Private Equity.